I’m Rachel. Welcome to the Haircut Guide I Wish Had Existed Sooner.

The Day I Walked Out of a Salon Crying

I was 34 when I sat in a salon chair, handed my stylist a photo I had saved for two weeks, and walked out an hour later looking nothing like it.

Not because she did something wrong. She was perfectly competent. But I had not known how to describe what I wanted. I did not know the right words. I did not know my face shape, my hair texture, or why the cut that looked stunning on the woman in the photo looked flat and shapeless on me.

I sat in my car in the parking lot and did not cry. I drove home and googled the same questions I had googled a hundred times before and got the same ten articles written for nobody in particular that answered nothing I actually needed to know.

That afternoon was when HerHaircut started, though I did not know it yet.

Why Women Deserve Honest Haircut Advice

I have followed hair trends seriously since I was nineteen. Not casually. Seriously. I kept screenshots. I read the runway reports. I tracked which cuts were coming back before they came back, and I watched what happened when real women — women with jobs and kids and thirty minutes in the morning — actually tried to wear them.

What I noticed, year after year, is that most haircut content is written for someone who does not exist.

It is written for a woman with a professional blowout budget, a stylist on speed dial, and hair that cooperates in humidity. It is not written for the woman who needs to know whether a curtain fringe will actually work with her cowlick, or whether a wolf cut will require more maintenance than her schedule allows.

The advice is either too vague to be useful or too specific to apply to anyone but the person in the example photo.

I decided to write something different.

If You’ve Ever Left a Salon Disappointed

HerHaircut exists for women who want to walk into a salon knowing exactly what to ask for — and walk out actually happy.

You might be:

• Someone who has never been able to describe what she wants to a stylist and always leaves with something close but not quite right
• A woman whose hair texture, thickness, or face shape has changed and whose old go-to cut no longer works the way it used to
• Someone who has spent years defaulting to the same safe style because trying something new has never gone well
• A woman who loves following hair trends but cannot always figure out how to adapt them for her actual hair
• A reader who is simply tired of guides that assume every woman has the same hair, the same morning routine, and the same budget

Whichever of these you are, you will find something here. Every guide on this site is written the way I wish someone had written it for me in that parking lot in 2014.

A Few Things You Should Know About Me

Most About pages tell you the writer is passionate about their subject. I will skip that part.

I have been tracking hair trends in a dedicated notebook since I was twenty-two. I now have nine of them. I still refer to the early ones.

I have tried nearly every major cut of the last fifteen years on my own head. Some of them were excellent decisions. Several were not. I write about both.

I have fine hair, a round face, and a natural wave pattern that makes certain cuts look completely different on me than they do in the inspo photos. Most of my most useful content came directly from figuring out why that happens.

I live in London with my partner and a tortoiseshell cat named Petra who has strong opinions about mornings.

I have been writing about hair professionally since 2018, when I started contributing to a lifestyle publication. By 2021, I had more to say than any editor wanted to publish, so I built my own space to say it.

How HerHaircut Earns Your Trust

I take the content on this site seriously because I know what it feels like to follow advice that was not written carefully and pay for it at the salon.

Every guide published here is researched before it is written. Every recommendation is based on how a cut actually behaves on real hair — not just how it looks in an editorial photo.

When a post includes affiliate links or sponsored content, it is marked clearly at the top. You will never have to wonder whether a recommendation is genuine.

If something on this site is ever wrong, or outdated, or no longer reflects what is actually working — I want to know. Write to me directly.

One Last Thing

If you have read this far, you are probably someone who takes this stuff more seriously than most people around you do. I understand that. So do I.

Here is what I want you to know before you go: the cut that looks wrong on you is not your fault. The advice that did not account for your hair type is not your fault. The photo that did not translate is not your fault.

Understanding why those things happen — and what to do instead — is exactly what this site is for.

I am glad you found it.

Write to me anytime at [email protected]

— Rachel